This is a very interesting animation, Titmouse Inc are responsible fortelevison shows such as Home: Adventures with Tip and Oh, Moonbeam City and Son of Zorn and are also responsible for the feature film; Nerdland. This came out of nowhere as the last time Betty Boop was featured in new animation was around 30 years ago, now she is the new face for M·A·C Cosmetics. The entire premise of these three 30 second long shorts are simply to advertise a new dress collection designed by Zac Posen and a new M·A·C Cosmetics lipstick shade "Betty Boop Red".
This for me is interesting, as for me this is possibly the most recent use of mainstream rubber-hose animation since Futurama and The Simpsons parodied it, they then bring the animation back into colour at the very end when showing off the products, however the use of rubber-hose through out the animation is visually pleasing. The animation is clearly not done using traditional methods and is created using Flash I would assume. I personally found it a fantastic attempt to recreate rubber-hose animation and was very inspiring to watch.
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