The Brothers Mcleod are made up of two brothers; Greg Mcleod and Myles Mcleod. Greg is an award winning illustrator and animator who has worked on a variety of projects using his distinctive hand drawn art style. Myles on the other hand is an award winning writer who has written for children’s television, animation, lyrics and music for songs. The two brothers are directors and set up The Brothers Mcleod in late 2006 after working at their family company Spark Zoom. Spark Zoom focused on creating eLearning material, and although the brothers were working for themselves, the job wasn’t their primary interest. While working at Spark Zoom, ther used the facilities to record silly voices and try animating over them, through this they began to bend the work they had to do into something they wanted to do. Soon they were contacted by the BBC to produce 10 x 5 minute animations, and through this their business The Brothers Mcleod set off.
The two brothers began their presentation with a show reel, they explained that students would often ask them what a good show reel was, however they had never actually produced a show reel before, so this was their first unveiling and interpretation of a good show reel. Once they showed their show reel they began to explain their creative process; they explained that they both think visually to develop characters, narratives, stories and worlds. They did everything themselves in the beginning, and because of this they had control over everything, however now they outsource their work to freelance animators. Now when working on a project, they design everything, write everything, and then use a team of freelance animators who don’t work within their studio to animate the video. The brothers explained that this is one of the ways they have survived 10 years, because they don’t have to budget for an in-house animator, they can pick and choose who they want on each project making everything much more flexible.
They then began to explain a project that has been in the making for some time, ‘Marfa’, a animated documentary about Greg’s trip to Marfa in Texas. While Greg was in Texas, he wanted to get as much information as possible for inspiration; photographs of various areas, audio recordings of different settings, local live bands and of course varieties of drawings and doodles. They were unsure about what style to go with for this animation, however they didn’t see this as a problem considering it is a personal project and they don’t have a deadline. As they were developing the idea, the style began to look visually similar to their previous animation ‘365’, one of their most successful animations. ‘365’ is an animation in which they drew a second of animation every day for a year, the Brothers Mcleod tried to push 365 as much as they could on Social media and they built up a huge following. They posted clips on Vimeo, kept people updated on Facebook and Twitter and accumulated a very large following, once released the film was seen by a large number of people and was sent around to many different festivals. This lead them to working for their biggest client; Disney.
Disney wanted the Brothers to create a bumper for Disney XD in a similar style to ‘365’, they gave the brothers a very tight deadline, however out of all the companies that were working for Disney at the time, the Brothers Mcleod were the only ones to actually submit the video by the deadline. From this they then started working with the shorts department, where they produced ‘Pranksgiving’ and a separate project where they were asked to pitch and produce a short series, once the project was finalized they were given two years to develop the animation.
I wont delve too much into what else was said here, but I will explain how I have been influenced by their work during my research assignment at a later date.