[BOOK] Re-imagining Animation - The Changing Face of the Moving Image

“Digital tools do certain things very well and film cameras do other certain things very well. One will never be “better” than the other, they’re just different, but there’s a herd mentality in the industry. Digital is everywhere today not because it is a fundamentally better format, but because it is cheaper and easier. When everybody stampedes in one direction you start hearing meaningless statements such as ‘film is dead’ or ‘2D is dead’, and all the old stuff just gets thrown out.” (Wells and Hardstaff, 2008)

Re-Imagining Animation is a book which discusses the place of contemporary animation. Frame-by-frame animation used to be the go to medium, however with technology forever advancing we are seeing less and less hand-drawn animations, this book has short case studies and are supported by images and captions, it talks about the current production of animations and various mediums and it supports what I am researching currently.

Wells, P. and Hardstaff, J. (2008). Re-imagining Animation. Lausanne: AVA, p.61.